Tryggvi Rafn Sigurbjarnarson is the founder and CEO of Nordica Marketing, an SEO agency, and the founder of Maark.ai, a platform that runs SEO and AI-search visibility with AI agents under human control. He has worked in SEO since 2007 and owns and operates e-commerce brands using the same frameworks he deploys for clients.
I have worked in SEO since 2007. In that time search went from ten blue links to answers written by AI, and the work went from ranking pages to being the source those answers cite. Nordica Marketing is the agency I founded to do that work for e-commerce, DTC, SaaS and B2B brands, judged by organic revenue rather than traffic.
Nordica owns and runs its own e-commerce brands using the same frameworks it deploys for clients. We operate like owners, not advisors, and that changes what we are willing to recommend.
Maark.ai grew out of the agency. It is the platform we built so AI agents can do the heavy lifting in SEO and AI visibility, from keyword research and content to links and tracking citations in ChatGPT, Perplexity and Google AI Overviews, inside a pipeline a human controls.
Nordica owns and runs its own e-commerce brands using the same frameworks it deploys for clients.
Judge SEO by organic revenue, not just traffic or rankings.
Treat GEO and AI visibility as core SEO, not a separate workstream.
They can run continuous SEO optimization next to a human team, not replace it.
Tryggvi joins well-known marketer Edward Sturm to break down how eCommerce brands build sustainable organic revenue, from keyword clustering and content strategy to the technical SEO that actually moves the needle.
Watch on YouTubeAvailable for expert commentary, source quotes, podcasts and webinars on the topics above. Email tryggvi@nordicamarketing.com or message @ecomtryggvi on X. Headshots are free to use with a credit to Nordica Marketing.
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