01

We collect every relevant search query from our seed keywords using keyword tools, SERP scraping, search suggestions, and competitor analysis.

02

We segment keywords by user intent, search queries, and shopping relevance to tag our targeted keywords.

03

Using NLP signals and SERP overlap, we group keywords that belong to the same page or intent group to form precise keyword clusters.

04

We tag each cluster to the correct page group – collection, sub-collections, brands, or blog. This sets the foundation for funnels, hierarchy, and internal linking strategy.

05

We transform informational keyword clusters into user-centric topics to plan our product-focused content hubs.

06

We score clusters for intent, difficulty, and revenue potential to map out a high-impact content plan.

07

We build our topical funnel from top-level categories down to sub-categories and product attributes to create clear navigation flows for users and search engines.

08

Using a reverse-silo structure, we create internal-linking rules to reinforce topical authority, improve crawl paths, and distribute authority.

09

We organize your site structure into its most refined form, with clean hierarchies, attribute groupings, and user-friendly navigation flows.