The experts behind the strategy
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Tryggvi Rafn
Founder and CEO of Nordica Marketing
Champions clean, strategic SEO that actually scales with data driven decision making.
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Kathleen Hokit
Head of eCommerce Conten
The California based content manager that will turn any content upside down to find flaws to make it perfect. Master of brand guidelines and project management.


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Edward Simons
Head of Digital PR
The New York based outreach specialist who builds lasting business relationships. Focused on creating partnerships and expanding networks to support company growth.
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Joy Navarra
Head of eCommerce Data and Analytics
Analytics expert who turns data into actionable insights. Master of creating eCommerce keyword strategies that impact revenue.
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Qasim Khursheed
Head of Techncial SEO
Uncovers hidden crawl issues that unlock organic growth. Masters site architecture and performance for maximum visibility.


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Annie Roos
eCommerce Copywriter
The Miami based writer who crafts product descriptions that sell. Skilled at creating compelling copy that connects with customers and drives purchase decisions.
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Sigrid Lohan
Head of SEO Strategy
The Iceland based SEO specialist who drives organic traffic and search visibility. Expert in keyword research, technical optimization, and staying ahead of algorithm updates.


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Ayodele Aramide
eCommerce Writer
A highly skilled copywriter who writes everything from product pages to captivating blogs. Focused on clear, persuasive copy that guides customers through their buying journey.
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