Case Study

300% traffic growth: Generation Tux went from 50K to 170K monthly visitors and reclaimed core keyword positions

Results

(eCommerce SEO)

724

Links achieved

157%

Above KPI

60

Average DA

209%

Avg. Increase Traffic to Target inner-page

98%

Increase 1st page keyword rankings

Real estate

SEO customization

About the company

On-page improvements, technical insights and emerging trend research boosts brand awareness and rankings by 98% for a global discount platform.

Customer feedback

Generation Tux

Founder

5.0

Eco-Friendly Home Products

USA

We update over 70 blogs and published over 120 blogs to see the traffic for the site go from 30K per month to 150K per month in a span of 8 months.

Website Traffic:

+575% increase

Increase Revenue:

+940%

By combining technical insights with trend stories, JBH has achieved premium results

After an initial period of growth, the brand’s traffic and rankings had seen a plateau. Under our Performance Boost digital PR package, we developed a digital PR strategy

SEO Metrics

1,038% increase in organic traffic to the Netflix store page
758% increase in organic traffic to the Gucci store page
640% increase in organic traffic to the Kylie Cosmetics page
594% increase in organic traffic to the Marks & Spencers page
190% increase in organic traffic to the Home Depot page

An overview of the project implementation process and achievement of results. From $0 To $100k+ On Shopify | Exact 7 Steps Framework

In this video, I’ll walk you through the 7-step SEO framework we used to take a brand-new Shopify store from zero to consistent six-figure months.

Traditional PR Metrics

Engagement

3492

Reach

528mil

Views

4mil

Coverage Relevance

With so many sites in varying niches, it was important to ensure that all areas of the site got an equal amount of inbound link equity from the most relevant publications. Here you’ll see that beauty, parenting and entertainment were the categories we aimed to focus on.

General information

Background

Offering the latest discount codes across thousands of the world’s biggest brands, Wethrift helps over 3 million shoppers save money each month.

Wethrift approached JBH in 2020 to help drive traffic to the right parts of the website and to increase awareness of the brand in key territories, in the UK and internationally.

Objective

The discount code market is huge and only growing in popularity with financial pressures on households. While the opportunity is large, it’s also incredibly competitive with well established competitors with household brands.

Our challenge was to generate a wide variety of digital PR content that reached out to the type of consumer that Wethrift supports.

Coverage Relevance

Solution

With such a vast offering, the right places to drive links to boost commercial impact wasn’t immediately clear. We began the research phase of our Performance Boost package to identify the pages with the biggest opportunity.

We then assessed the content on these pages, to judge whether it was helpful for users and suggested recommendations.

Once we had the key verticals and pages we implemented a blend of digital PR activity, which included

Are you still on the fence?

Lets schedule a free outbound audit. We're going to discuss your business, customer acquisition & bounce ideas about outreach. Worst case scenario you get 30 minutes of free advice.

Christy Saul

CMO Nordica Marketing

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