Back to What we do Keyword & Entity Strategy

Keyword & Entity Strategy

We build a keyword and entity map tied directly to your products, categories, and AI discovery signals — so you're visible wherever buyers search, from Google to ChatGPT.

See how this drives results in our eCommerce SEO case studies.

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What you get

Product-Focused Keyword & Entity Mapping

Every keyword and entity is mapped to a real product category, collection, or attribute page — not vanity blog topics that drive zero revenue.

Intent-Based Segmentation

We tag every keyword by commercial intent so you know which clusters drive buyers and which drive browsers.

Revenue-Prioritized Clusters

We score clusters by difficulty, search volume, and revenue potential to build a roadmap that impacts your bottom line first.

Actionable Deliverable

You get a complete keyword map with clusters, intent tags, content types, and page assignments — ready to execute on day one.

Our Approach

How we do it

Keyword Extraction

We pull every relevant search query from keyword tools, SERP scraping, search suggestions, and competitor analysis.

Intent Tagging

Each keyword is tagged by user intent — commercial, informational, navigational — and mapped to shopping relevance.

Semantic & Entity Clustering

Using NLP signals, SERP overlap, and entity relationships, we group keywords into precise clusters that each represent a single page opportunity — optimized for both Google and AI discovery.

Revenue Scoring

We score each cluster for intent strength, difficulty, and revenue potential to build a prioritized content plan.

Page Assignment

Every cluster is mapped to the correct page type — collection, sub-collection, brand, PDP, or blog — with clear hierarchy and linking rules.

Explore our other services

Technical SEO & AI Readiness

Fix the 20% of issues that move 80% of results — plus AI-ready architecture.

Content Strategy That Converts

Semantically rich content that ranks, converts, and gets cited by AI platforms.

Authority Building & Digital PR

Digital PR, high-quality citations, and strategic outreach that builds real authority.

Tryggvi Rafn Sigurbjarnarson

CEO at Nordica Marketing

Ready to Own Your Organic Growth?

We'll map out a clear path to sustainable organic revenue across Google, AI search, and every platform where your buyers are looking. No fluff, no generic audits — just a concrete plan built around your brand and growth goals.

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Nordica

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If you're still relying on paid ads to grow, you're building on rented ground. My team will help you own your visibility across Google and AI search — and scale sustainably, month after month.