Free Case Study
26,532

Organic clicks in 75 days

How We Got 26,000+ Organic Clicks in 75 Days

The complete step-by-step playbook we used to take a wellness eCommerce brand from near-zero organic visibility to 26K+ clicks — without paid ads.

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The Results

Health & Wellness brand — 75 Days

Organic Clicks

~200/mo 26,532

Ranked Keywords

42 2,100+

Avg. Position

48.2 14.6

Indexed Pages

38 310+

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Inside the Playbook

What you'll learn

The Exact Keyword Strategy

See how we mapped 2,100+ keywords to a revenue-focused architecture — with the prioritization framework we used to decide what to target first.

Technical SEO Fixes That Mattered

The specific Shopify technical issues we fixed that had the biggest impact on crawling, indexing, and rankings — and how long each took.

Content Engine Blueprint

The exact content types, publishing cadence, and internal linking framework we used to go from 38 indexed pages to 310+.

AI Search Strategy

How we optimized content to get this brand recommended by ChatGPT and Perplexity — the new organic discovery channels.

Link Building Playbook

Our outreach templates, prospect identification process, and quality filters for earning editorial backlinks in the health and wellness space.

Revenue Attribution Model

How we tracked organic revenue from day one — so we could prove ROI and double down on what actually drove purchases.

The Strategy

7 steps. 75 Days. The full breakdown.

Every step is broken down with the exact tactics, metrics, and frameworks we used — so you can replicate it for your brand.

7 Steps
Health & Wellness
01

Revenue-First Keyword Architecture

2,100+ keywords mapped

We mapped the entire product catalog to a keyword architecture built around commercial intent — not vanity volume. Every keyword was tied to a product category, SKU, or buying stage.

02

Technical Foundation Overhaul

95+ PageSpeed score

Fixed critical crawl issues, cleaned up duplicate content from Shopify's default URL structure, implemented proper canonical tags, and optimized Core Web Vitals across all templates.

03

Content Engine Deployment

270+ pages published

Built a scalable content engine: optimized collection pages, created buying-guide content hubs, and published product-focused articles on a cadence — each one targeting 3-5 related keywords.

04

Internal Linking Framework

1,400+ internal links added

Designed a systematic internal linking structure that pushed authority from high-traffic content down to product and collection pages — the pages that actually drive revenue.

05

AI Search Optimization

Featured in 12+ AI responses

Structured content for AI search engines (ChatGPT, Perplexity, Google AI Overviews) by adding FAQ schema, entity-rich descriptions, and comparison content that LLMs love to cite.

06

Authority Building Campaign

35+ referring domains earned

Launched targeted outreach to earn editorial backlinks from health and wellness publications — real sites with real audiences, not PBN junk.

07

Measurement & Iteration

Revenue attribution from day 1

Tracked revenue attribution from organic, not just traffic. We iterated weekly on content that converted vs. content that just ranked — doubling down on what moved the needle.

Is This For You?

Who this playbook is for

eCommerce Brands on Shopify

You're running a DTC brand and want to build an organic channel that compounds — instead of watching your CAC climb every quarter.

Founders Who Want Real Metrics

You're tired of agencies reporting on impressions and rankings. You want to see organic revenue, not vanity dashboards.

Marketing Teams Ready to Scale

You know organic is the growth lever, but you need a proven playbook to execute — not another generic SEO audit.

Tryggvi Rafn Sigurbjarnarson

CEO at Nordica Marketing

Ready to Scale Without Ads?

We'll map out a clear path to 7-8 figures in organic revenue. No fluff, no generic audits -- just a concrete plan built around your store, your products, and your growth goals.

Tryggvi Rafn Sigurbjarnarson - CEO at Nordica Marketing

Nordica

If you're still relying on paid ads to grow your e-commerce brand, you're building on rented ground. My team will help you own your traffic — and scale sustainably, month after month.

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