Free Case Study
$1M+

Organic sales in 16 months

From Zero to $1M in Organic Sales in 16 Months

The exact SEO strategy we used to take a brand-new sauna brand from zero organic visibility to $1M+ in organic revenue — with their first $100K month in November 2024.

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The Results

Home & Wellness brand — 16 Months

Organic Revenue

$0 $1M+

First $100K Month

N/A Month 14

High-Intent Rankings

0 Page 1

Time to Results

New brand 16 months

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Inside the Playbook

What you'll learn

New Brand SEO Playbook

How to build organic authority from absolute zero — the exact timeline, milestones, and priorities for a brand-new eCommerce store.

Commercial Keyword Strategy

The framework for identifying and ranking high-intent commercial keywords that drive actual purchases, not just traffic.

Authority Building from Zero

How we built domain authority for a brand-new domain — earning real backlinks that Google trusts.

Revenue Attribution

How we tracked organic revenue from day one and used it to make every strategic decision.

Site Architecture Blueprint

The exact site structure we built to maximize commercial keyword rankings and internal link equity.

Scaling Playbook

How we identified winning patterns and scaled from first revenue to $100K months.

The Strategy

6 steps. 16 Months. The full breakdown.

Every step is broken down with the exact tactics, metrics, and frameworks we used — so you can replicate it for your brand.

6 Steps
Home & Wellness
01

High-Intent Commercial Keyword Mapping

Revenue-first targeting

We identified and mapped every high-intent commercial search term in the sauna space — focused exclusively on terms where someone is ready to buy, not just research.

02

Site Architecture for Commercial Intent

Optimized site structure

Built the entire site structure around commercial search intent — collection pages, product pages, and comparison content all designed to capture buyers at the point of purchase.

03

Authoritative Backlink Campaign

Authority from scratch

Earned high-quality, authoritative backlinks from real publications in the home improvement and wellness space — building domain authority from day one.

04

Content Engine for Buyer Journey

Full-funnel content

Created content targeting every stage of the buyer journey — from 'best sauna heaters' to 'sauna heater installation guide' — capturing traffic that converts.

05

Technical SEO Foundation

95+ PageSpeed

Set up a technically flawless foundation from day one: fast page speeds, clean URL structure, proper schema markup, and optimized crawl paths.

06

Scaling What Worked

$100K months

Once we identified which content and keywords drove actual revenue, we doubled down — expanding into adjacent product categories and scaling the winning formulas.

Is This For You?

Who this playbook is for

New eCommerce Brands

You're launching or just launched a DTC brand and want to build organic from day one — not wait 2 years to see results.

Founders Bootstrapping Growth

You can't outspend competitors on ads, so you need a sustainable organic channel that compounds over time.

Growth Teams Entering New Markets

You're expanding into a new product category and need a proven SEO framework to win market share.

Tryggvi Rafn Sigurbjarnarson

CEO at Nordica Marketing

Ready to Scale Without Ads?

We'll map out a clear path to 7-8 figures in organic revenue. No fluff, no generic audits -- just a concrete plan built around your store, your products, and your growth goals.

Tryggvi Rafn Sigurbjarnarson - CEO at Nordica Marketing

Nordica

If you're still relying on paid ads to grow your e-commerce brand, you're building on rented ground. My team will help you own your traffic — and scale sustainably, month after month.

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