Free Case Study
£48,557

Monthly revenue (from £3K)

From £3K to £48K/mo in 7 Months

How we helped a UK wellness brand grow organic revenue 16x by doing less — pruning low-value content and building focused category pages for high-margin products.

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The Results

Health & Wellness brand — 7 Months

Monthly Revenue

£3,000 £48,557

Revenue Growth

Baseline 1,519%

Category Pages

12 100+

Timeframe

Month 0 7 months

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Inside the Playbook

What you'll learn

Content Pruning Framework

How to identify which content is actually hurting your SEO — and the exact process for safely removing it without losing rankings.

Category Page Playbook

The template and strategy for building category pages that rank AND convert — not just walls of products.

Margin-First SEO

How to prioritize SEO efforts by product margin, not search volume — so every ranking improvement moves the bottom line.

Less Is More Strategy

The counterintuitive approach of doing less to grow more — why pruning content can be the fastest path to revenue growth.

Internal Linking Blueprint

How to restructure internal links to concentrate authority on your most profitable pages.

1,519% Revenue Growth

The exact week-by-week timeline showing how organic revenue compounded from £3K to £48K.

The Strategy

6 steps. 7 Months. The full breakdown.

Every step is broken down with the exact tactics, metrics, and frameworks we used — so you can replicate it for your brand.

6 Steps
Health & Wellness
01

Content Audit & Pruning

Removed content bloat

Identified and pruned hundreds of low-value, thin content pages that were diluting the site's authority and confusing Google about what the site was actually about.

02

High-Margin Product Mapping

Margin-first strategy

Mapped every remaining product to high-margin categories — then built the keyword strategy around products that actually make money, not just volume.

03

100+ Category Page Build

100+ pages built

Built over 100 focused category pages, each targeting a specific commercial keyword cluster — replacing thin pages with rich, conversion-optimized landing pages.

04

Internal Link Restructure

Authority redistribution

Rebuilt the entire internal linking structure to push authority from informational content down to the new high-margin category pages.

05

Technical Cleanup

Clean crawl profile

Fixed the technical debt left over from years of unfocused content — redirect chains, duplicate pages, and crawl waste.

06

Revenue Tracking & Iteration

16x revenue growth

Set up granular revenue tracking by category page, doubling down on the categories generating the highest margins and organic revenue.

Is This For You?

Who this playbook is for

eCommerce Brands with Content Bloat

You've been publishing content for years but organic revenue hasn't grown — you might need a strategic prune, not more content.

UK eCommerce Founders

You're building a UK-based DTC brand and want proof that organic SEO works for the UK market.

Teams Inheriting Legacy Sites

You've inherited an eCommerce site with years of unfocused SEO work and need to turn it around fast.

Tryggvi Rafn Sigurbjarnarson

CEO at Nordica Marketing

Ready to Scale Without Ads?

We'll map out a clear path to 7-8 figures in organic revenue. No fluff, no generic audits -- just a concrete plan built around your store, your products, and your growth goals.

Tryggvi Rafn Sigurbjarnarson - CEO at Nordica Marketing

Nordica

If you're still relying on paid ads to grow your e-commerce brand, you're building on rented ground. My team will help you own your traffic — and scale sustainably, month after month.

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