Monthly revenue (from £3K)
How we helped a UK wellness brand grow organic revenue 16x by doing less — pruning low-value content and building focused category pages for high-margin products.
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How to identify which content is actually hurting your SEO — and the exact process for safely removing it without losing rankings.
The template and strategy for building category pages that rank AND convert — not just walls of products.
How to prioritize SEO efforts by product margin, not search volume — so every ranking improvement moves the bottom line.
The counterintuitive approach of doing less to grow more — why pruning content can be the fastest path to revenue growth.
How to restructure internal links to concentrate authority on your most profitable pages.
The exact week-by-week timeline showing how organic revenue compounded from £3K to £48K.
Every step is broken down with the exact tactics, metrics, and frameworks we used — so you can replicate it for your brand.
Identified and pruned hundreds of low-value, thin content pages that were diluting the site's authority and confusing Google about what the site was actually about.
Mapped every remaining product to high-margin categories — then built the keyword strategy around products that actually make money, not just volume.
Built over 100 focused category pages, each targeting a specific commercial keyword cluster — replacing thin pages with rich, conversion-optimized landing pages.
Rebuilt the entire internal linking structure to push authority from informational content down to the new high-margin category pages.
Fixed the technical debt left over from years of unfocused content — redirect chains, duplicate pages, and crawl waste.
Set up granular revenue tracking by category page, doubling down on the categories generating the highest margins and organic revenue.
You've been publishing content for years but organic revenue hasn't grown — you might need a strategic prune, not more content.
You're building a UK-based DTC brand and want proof that organic SEO works for the UK market.
You've inherited an eCommerce site with years of unfocused SEO work and need to turn it around fast.
CEO at Nordica Marketing
Ready to Scale Without Ads?
We'll map out a clear path to 7-8 figures in organic revenue. No fluff, no generic audits -- just a concrete plan built around your store, your products, and your growth goals.
Nordica
If you're still relying on paid ads to grow your e-commerce brand, you're building on rented ground. My team will help you own your traffic — and scale sustainably, month after month.
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